By integrating technology and branding with their hair care products, the firm aims to strengthen its position in the international K-beauty sector.
Trecell, L&P Cosmetics' hair care line, will officially launch on Costco’s US online store, accelerating its expansion into international markets.
Trisel has established a foothold for its comprehensive launch into the U.S. market by launching the 'Callagen Boost Scalp Pack,' which is rapidly becoming popular among international consumers. Notably, since Costco serves as a rigorous vetting platform for new brands, this partnership underscores the product’s competitive edge in the worldwide marketplace.
The 'Collagen Boost Scalp Pack' enhances the elasticity of both your scalp and hair due to its inclusion of low-molecular-weight collagen—a crucial component—and various vitamins that stimulate collagen generation. Upon application, this product leaves your locks feeling supple and can serve dual purposes as an effective hair treatment, thus garnering widespread affection.
With Costco's introduction, Tricell aims to expedite its expansion to meet global consumers in regions like the United States and Europe, along with Asian markets including Japan, where they have already received positive feedback.
A Trisel spokesperson stated, 'We will successfully gain entry into Costco’s online marketplace and swiftly address our brick-and-mortar stores, generating significant anticipation for the U.S. market moving forward,' adding, 'Our focus will be on attracting international clients through merchandise that integrates Trisel's proprietary technology and brand identity.'
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