Music enthusiasts and professionals enjoyed an extraordinary evening of live performances and high-end experiences at the 2025 edition of Trace Live, hosted by Lord’s London Dry Gin. The event took place on March 28 at Terra Kulture in Lagos and featured renowned Afrobeats artist Ruger.
This event, now a cornerstone of Nigeria’s live music circuit, offered an exclusive environment for fans to experience Ruger’s distinctive style firsthand. Featuring a selection of top-charting singles, he mesmerized the crowd with an interactive performance that solidified his reputation as one of Nigeria’s most vibrant entertainers.
Alongside the live performances, attendees enjoyed a variety of meticulously prepared Lord’s Gin cocktails, enhancing their overall experience even more. Discussing the core idea behind this collaboration and the significance of the brand, Gbemileke Lawal, the Marketing Manager at Nigeria Distillery Limited (NDL), expressed: "Our commitment at Nigeria Distillery Limited lies in developing brands that offer superior quality as well as meaningful connections with how people lead their lives. With Lord’s Gin embodying sophistication and festivity, partnering with Trace Live was a natural choice for us. We’re thrilled about crafting an event where music, cultural elements, and sophisticated flavors blend effortlessly."
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Olusegun Akinyemiju, the Senior Brand Manager for Lord’s London Dry Gin, commented on their involvement in the event, saying, "Lord’s Gin stands for appreciating creativity, craftsmanship, and cultural richness. Collaborating with Trace Live for this occasion enabled us to merge top-tier music with exceptional mixology, guaranteeing an unforgettable evening for all attendees. Ruger's act perfectly complemented the sophisticated ambiance of our brand, and we're delighted to have contributed to making this outstanding night happen."
The Lord’s Gin experience lounge stood out as a key feature of the evening, providing guests with a private area to relax and savor the brand’s distinctive cocktails. Visitors were additionally given the chance to engage in interactive activities aimed at deepening their connection with the brand.
One of the premier live music happenings of the year was Trace Live featuring Ruger, which highlighted the increasing collaboration between Nigeria’s entertainment and lifestyle sectors. As Lord’s Gin leads this trend, enthusiasts can look forward to further partnerships that merge high-quality experiences with the country’s dynamic artistic scene.
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