News.Life

Agency Promoting Britain Abroad Faces 40% Budget Cut

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain — the national tourism board tasked with promoting the UK internationally — has undergone its own
 budget
 reduced by forty percent effective immediately.


 Last week, ministers informed the organization that their yearly budget would be reduced effective immediately, dropping from £18 million to £10.5 million for this year.


 Meanwhile, the government instructed VisitBritain to achieve a challenging new objective of attracting 50 million visitors to the UK by 2030, an increase from the earlier goal of 30 million.


 Nick de Bois, who chairs VisitBritain, has been informed that he will be losing his position as well.


 Critics argue that tourism plays a crucial role in boosting economic development - a fact acknowledged by the Chancellor.
 Rachel Reeves
 stating that being the government's primary focus.


 Government changes suggest that an ambitious new television campaign, which takes viewers on a four-minute cinematic journey through various British TV series and Hollywood blockbusters filmed in the UK, will probably be cancelled.


 Introduced with great excitement in January, it features scenes from
 James Bond
 , "Paddington" and "Notting Hill" as well
 Bridgerton
 ,
 House of the Dragon
 And Succession, where they shot the scene of Logan Roy's birthday celebration at Duns Castle in the Scottish Borders.

<img data-document-id="cms/api/amp/image/AA1CmXW8" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmXW8.jpg"/>
<img data-document-id="cms/api/amp/image/AA1CmXW9" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmXW9.jpg"/>

 Britain Promotions allocated £8 million from its budget for airing the advertisement across five regions during the first quarter of this year — specifically targeting audiences in the United States, France, Germany, the UAE, and Australia.


 Studies indicate that nine out of every ten prospective visitors from these areas, largely originating from the United States, plan to visit film and television sites as part of their journey to the UK.


 Mr De Bois argues that the budget reductions portend catastrophe for the 'Starring Great Britain' initiative.


 The ex-Tory MP stated: "This sudden move will result in withdrawing the campaign from several of our biggest and most significant source markets for incoming visitors."


 There should be no mistake; these sudden reductions represent a significant setback, impacting the UK’s capacity to attract international tourists and importantly, their expenditure.


 'Visitors from around the world contribute tens of billions of pounds to the UK economy when they shop at our stores, support our small enterprises, and dine at our restaurants and public houses.'


 Therefore, cutting our budget that is specifically aimed at drawing in these exact visitors would be akin to having your opening batsmen step onto the pitch with bats snapped in two, as a previous chancellor once aptly put it.


 Yesterday he informed the Mail on Sunday, "The £8 million allocated from January to March represents only a fraction—specifically one-quarter—of the total budget earmarked for the comprehensive yearly campaign across five crucial market segments."


 We will now narrow down the markets we invest in, thereby reaching significantly fewer people, and limit our spending for an entire year to just what was allocated in one quarter of last year.


 Mr de Bois previously applied for the role of chairman at the British Tourist Authority, known commercially as VisitBritain, where he has been serving since 2022.


 However, the Minister for Creative Industries, Arts, and Tourism, Sir Chris Bryant, has stated unequivocally that he won’t be serving a second term.

<img data-document-id="cms/api/amp/image/AA1CmVIH" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmVIH.jpg"/>
<img data-document-id="cms/api/amp/image/AA1CmVIJ" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmVIJ.jpg"/>

 Once this position becomes available towards the end of October, it seems quite probable that a new chairperson with connections to the Labour Party will be chosen for the role.


 He stated, "My intention was to continue the efforts we've undertaken to foster growth within our country’s remarkable tourism industry. However, I felt let down by the minister's choice not to grant me another term; nonetheless, that decision falls squarely within their rights."


 'I believe it's crucial that VisitBritain receives the necessary resources to achieve its expansion goals, and I will dedicate my remaining time to ensuring this success.'


 The analysis indicates that if tourism to the UK were increasing at the same rate as in Western Europe, the sector would generate an extra £4.4 billion annually by 2030.


 A representative from VisitBritain stated: "These reductions occur when our projections indicate that the UK is beginning to lose its international competitiveness as a tourist destination, both on a global scale and compared to key Western European counterparts."

Read more

Agency Promoting Britain Abroad Faces 40% Budget Cut

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain — the national tourism board tasked with promoting the UK internationally — has undergone its own budget reduced by forty percent effective immediately. Last week, ministers informed…

Britain's Global Promotion Agency Faces 40% Budget Cut

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain – the national tourism board tasked with promoting the UK internationally – has been handling this role.
 budget
 reduced by two-fifths effective immediately.


 Last week, ministers informed the organization that their yearly budget would be reduced immediately from £18 million to £10.5 million for the coming year.


 Meanwhile, the government instructed VisitBritain to achieve an ambitious new goal of attracting 50 million international visitors to the UK by 2030, surpassing the earlier objective of 30 million tourists.


 Nick de Bois, who chairs VisitBritain, has been informed that he will be losing his position as well.


 Critics argue that tourism plays a crucial role in boosting economic development – a fact acknowledged by the Chancellor.
 Rachel Reeves
 stating that being the government's main focus.


 The governmental changes suggest that a bold new television initiative—a four-minute film-style journey showcasing British TV series and major movies—is expected to be cancelled.


 Introduced with great excitement in January, it features scenes from
 James Bond
 , "Paddington" and "Notting Hill" as well
 Bridgerton
 ,
 House of the Dragon
 And Succession, where they shot the scene of Logan Roy's birthday party at Duns Castle in the Scottish Borders.

<img data-document-id="cms/api/amp/image/AA1Cn43s" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1Cn43s.jpg"/>
<img data-document-id="cms/api/amp/image/AA1CmZmB" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmZmB.jpg"/>

 Britain Visited allocated £8 million from its budget for airing the advertisement across five regions during the first quarter of this year — namely, the United States, France, Germany, the UAE, and Australia.


 Studies indicate that nine out of every ten prospective tourists from these areas, largely hailing from the United States, visit the UK with the aim of exploring filming sites for movies and television series during their stay.


 Mr De Bois argues that the budget reductions signify doom for the 'Starring Great Britain' initiative.


 The ex-Tory parliamentarian stated: "This sudden effect signifies removing the campaign from several of our biggest and most significant source markets for incoming tourists."


 'There should be no question that these surprise reductions represent a significant setback, impacting the UK’s capacity to attract international tourists and, importantly, their expenditure.'


 'Tourists from abroad invest tens of billions of pounds in the UK, supporting our stores, local enterprises, eateries, and taverns.'


 'Thus, cutting down our budget which is specifically allocated for drawing in these exact visitors is akin to what a previous treasurer mentioned—sending your star players onto the field with bats snapped in two.'


 Yesterday he informed the Mail on Sunday, "The £8 million allocated from January to March represents only one-quarter of the total budget earmarked for an annual campaign across five crucial market segments."


 We will now narrow down the markets we invest in, thereby reaching significantly fewer people, and limit our spending for an entire year to what we allocated in just one quarter of last year.


 Mr de Bois previously applied for the role of chairman at the British Tourist Authority, known commercially as VisitBritain, where he has been serving since 2022.


 However, the Minister for Creative Industries, Arts, and Tourism, Sir Chris Bryant, has stated unequivocally that he won’t be serving a second term.

<img data-document-id="cms/api/amp/image/AA1CmXSO" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmXSO.jpg"/>
<img data-document-id="cms/api/amp/image/AA1CmVFs" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmVFs.jpg"/>

 If the position opens up as expected towards the end of October, it seems quite probable that a new chairman with ties to the Labour Party will be chosen for the role.


 He stated: "My aim was to keep pushing forward with the initiatives we've started to foster growth within our thriving tourism industry here in Britain. However, I felt let down when the minister decided against granting me another term; still, that decision falls within their rights."


 What matters most to me is ensuring that VisitBritain has the resources needed to achieve its expansion goals, and I will dedicate my remaining time to focusing on this accomplishment.


 The analysis indicates that if tourism to the UK were increasing at the same rate as in Western Europe, the sector would generate an extra £4.4 billion annually by 2030.


 A representative from VisitBritain commented, "These reductions occur when our projections indicate that the UK is beginning to lose its international competitiveness as a tourist destination, both on a global scale and compared to key Western European counterparts."

Read more

Britain's Global Promotion Agency Faces 40% Budget Cut

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain – the national tourism board tasked with promoting the UK internationally – has been handling this role. budget reduced by two-fifths effective immediately. Last week, ministers info…

Britain's Global Promotion Agency Faces 40% Budget Cut

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain – the national tourism board tasked with promoting the UK internationally – has been handling its
 budget
 reduced by two-fifths effective immediately.


 Last week, ministers informed the organization that their yearly budget would be reduced effective immediately, dropping from £18 million to £10.5 million for this year.


 Meanwhile, the government instructed VisitBritain to achieve a stringent new objective of attracting 50 million tourists to the UK by 2030, an increase from the earlier aim of 30 million visitors.


 Nick de Bois, who chairs VisitBritain, has also been informed that he will be losing his position.


 Critics argue that tourism plays a crucial role in boosting economic development - a fact acknowledged by the Chancellor.
 Rachel Reeves
 stating that being the government's main focus.


 Government changes suggest that an aspiring new television campaign, which takes viewers on a four-minute movie-like journey through various British TV series and big-screen productions, will probably be cancelled.


 Introduced with great excitement in January, it features scenes from
 James Bond
 , "Paddington" and "Notting Hill" as well
 Bridgerton
 ,
 House of the Dragon
 And Succession, where they shot the scene of Logan Roy's birthday celebration at Duns Castle in the Scottish Borders.

<img data-document-id="cms/api/amp/image/AA1CmXSn" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmXSn.jpg"/>
<img data-document-id="cms/api/amp/image/AA1CmZmk" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmZmk.jpg"/>

 Britain Tourism Board allocated £8 million from its budget for airing the advertisement across five regions during the first quarter of this year — specifically targeting audiences in the United States, France, Germany, the UAE, and Australia.


 Studies indicate that nine out of every ten prospective tourists from these areas, primarily hailing from the United States, visit the UK with the aim of exploring filming sites for movies and television series.


 Mr De Bois asserts that the budget reductions signify doom for the 'Starring Great Britain' initiative.


 The ex-Tory parliamentarian stated: "This sudden effect signifies withdrawing the campaign from several of our biggest and most lucrative source markets for incoming tourists."


 There should be no question that these sudden reductions pose a significant setback, impacting the UK’s capacity to attract international tourists and importantly, their expenditure.


 'Visitors from abroad contribute tens of billions of pounds to the UK economy, supporting our retail stores, local enterprises, eateries, and taverns.'


 'Thus, cutting our budget that is allocated specifically for drawing in these exact visitors is akin to what a previous treasurer mentioned—sending your lead cricket players to bat with their bats snapped in two.'


 Yesterday, he informed the Mail on Sunday, "The £8 million allocated from January to March accounted for only one-quarter of the total budget earmarked for an annual campaign across five crucial market segments."


 We will now narrow down the markets we invest in, thereby reaching significantly fewer people, and limit our spending for an entire year to just what was allocated in one quarter of last year.


 Mr de Bois previously applied for reappointment as chairman of the British Tourist Authority, known as VisitBritain, where he has been serving since 2022.


 However, the Minister for Creative Industries, Arts, and Tourism, Sir Chris Bryant, has stated unequivocally that he won’t be serving a second term.

<img data-document-id="cms/api/amp/image/AA1CmQwz" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmQwz.jpg"/>
<img data-document-id="cms/api/amp/image/AA1CmOem" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmOem.jpg"/>

 As the position opens up around late October, it seems quite probable that a new chairman with ties to the Labour Party will be chosen.


 He stated: "My aim was to continue the efforts we've undertaken to foster growth within our country’s remarkable tourism industry; however, I felt let down by the minister's choice not to grant me a second term. Nonetheless, that decision falls under their purview."


 'The key point for me is ensuring that VisitBritain has the necessary resources to achieve its expansion goals, and I will dedicate my remaining time to this objective.'


 The analysis indicates that if tourism to the UK were increasing at the same rate as in Western Europe, the sector would generate an extra £4.4 billion annually by the year 2030.


 A representative from VisitBritain stated: "These reductions occur when our projections indicate that the UK is beginning to lose its international competitiveness as a tourist destination, compared not only globally but also against key Western European counterparts."

Read more

Britain's Global Promotion Agency Faces 40% Budget Cut

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain – the national tourism board tasked with promoting the UK internationally – has been handling its budget reduced by two-fifths effective immediately. Last week, ministers informed th…

Philippines' English-Language Body Sees Budget Cut by 40%: Agency for Promoting Britain Abroad Faces Reduction

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain—the national tourism board tasked with promoting the UK internationally—has taken over.
 budget
 reduced by two-fifths effective immediately.


 Last week, ministers informed the organization that their yearly budget would be reduced effective immediately, dropping from £18 million to £10.5 million for this year.


 Meanwhile, the government instructed VisitBritain to achieve a stringent new objective of attracting 50 million tourists to the UK by 2030, an increase from the earlier goal of 30 million visitors.


 Nick de Bois, who chairs VisitBritain, has been informed that he will be losing his position as well.


 Critics argue that tourism plays a crucial role in boosting economic development - a fact acknowledged by the Chancellor.
 Rachel Reeves
 stating that it is the government's primary focus.


 Government changes suggest that a bold new television initiative—a four-minute movie-style journey showcasing British TV series and big-screen blockbusters—is probably going to be canceled.


 Introduced with great excitement in January, it features scenes from
 James Bond
 , "Paddington" and "Notting Hill" as well
 Bridgerton
 ,
 House of the Dragon
 And "Succession," which shot Logan Roy's birthday celebration at Duns Castle in the Scottish Borders.

<img data-document-id="cms/api/amp/image/AA1CmTnc" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmTnc.jpg"/>
<img data-document-id="cms/api/amp/image/AA1CmTnd" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmTnd.jpg"/>

 Britain Tourism Authority allocated £8 million from its funds for airing the advertisement across five regions from January through March of this year — specifically targeting audiences in the United States, France, Germany, the UAE, and Australia.


 Studies indicate that nine out of every ten prospective travelers from these areas, largely hailing from the United States, visit the UK with the aim of exploring movie and television filming sites during their stay.


 Mr. De Bois argues that the budget reductions signal doom for the 'Starring Great Britain' initiative.


 The ex-Tory MP stated: "This will immediately affect the campaign by withdrawing it from several of our biggest and most significant source markets for incoming tourists."


 'There should be no question that these sudden reductions pose a significant setback, impacting the UK’s capacity to attract international tourists and, importantly, their expenditure.'


 'Visitors from abroad inject tens of billions of pounds into the UK economy, supporting our stores, small enterprises, eateries, and bars.'


 Therefore, cutting our budget that is specifically allocated for drawing in these exact visitors is akin to what a previous chancellor once mentioned—sending your opening batsmen to bat with their bats snapped in two.


 Yesterday he informed the Mail on Sunday, "The £8 million allocated from January to March covered only one quarter of the total budget intended for an annual campaign across five crucial market segments."


 We will now narrow down the markets we invest in, thereby reaching significantly fewer people, and limit our spending for the entire year to just what we allocated in one quarter of last year.


 Mr. De Bois previously applied for reappointment as the chairman of the British Tourist Authority, known as VisitBritain, where he has been serving since 2022.


 However, the Minister for Creative Industries, Arts, and Tourism, Sir Chris Bryant, has stated unequivocally that he won’t be serving a second term.

<img data-document-id="cms/api/amp/image/AA1CmTne" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmTne.jpg"/>
<img data-document-id="cms/api/amp/image/AA1CmQwn" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmQwn.jpg"/>

 As the position opens up towards the end of October, it seems quite probable that a new chairman with ties to the Labour Party will be chosen.


 He stated: "My aim was to continue the efforts we've started to foster growth within our country’s remarkable tourism industry here in Britain. However, I felt let down by the minister's choice not to grant me another term; still, that decision falls within their rights."


 What matters most to me is providing VisitBritain with the resources needed to achieve its expansion goals, and I will dedicate my remaining time to ensuring this success.


 The analysis indicates that if tourism to the UK were increasing at the same rate as in Western Europe, the sector would generate an extra £4.4 billion annually by the year 2030.


 A representative from VisitBritain stated: "These reductions occur when our projections indicate that the UK is beginning to falter in its international competitiveness as a tourist destination, compared not only globally but also against key Western European counterparts."

Read more

Philippines' English-Language Body Sees Budget Cut by 40%: Agency for Promoting Britain Abroad Faces Reduction

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain—the national tourism board tasked with promoting the UK internationally—has taken over. budget reduced by two-fifths effective immediately. Last week, ministers informed the organiza…

UK's International Promotional Agency Faces 40% Budget Cut in Singapore (English)

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain — the national tourism board tasked with promoting the UK internationally — has undergone its
 budget
 reduced by two-fifths effective immediately.


 Last week, ministers informed the organization that their annual budget would be reduced immediately from £18 million to £10.5 million for the year.


 Meanwhile, the government instructed VisitBritain to achieve a stringent new objective of attracting 50 million visitors to the UK by 2030, an increase from the earlier aim of 30 million visitors.


 Nick de Bois, who chairs VisitBritain, has also been informed that he will be losing his position.


 Critics argue that tourism plays a crucial role in boosting economic development - a fact that the Chancellor highlights.
 Rachel Reeves
 stating that being the government's primary focus.


 Government changes suggest that an ambitious new television campaign, which takes viewers on a four-minute cinematic journey through various British TV series and big-screen movies, will probably be canceled.


 Introduced with great excitement in January, it features scenes from
 James Bond
 , "Paddington" and "Notting Hill" as well
 Bridgerton
 ,
 House of the Dragon
 And "Succession," which shot Logan Roy's birthday celebration at Duns Castle in the Scottish Borders.

<img data-document-id="cms/api/amp/image/AA1CmTqN" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmTqN.jpg"/>
<img data-document-id="cms/api/amp/image/AA1CmVII" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmVII.jpg"/>

 Britain Tourism Board allocated £8 million from its budget for airing the advertisement across five regions during the first quarter of this year — namely, the United States, France, Germany, the UAE, and Australia.


 Studies indicate that nine out of every ten prospective visitors from these areas, primarily hailing from the United States, plan to visit film and television sites when they travel to the UK.


 Mr De Bois argues that the budget reductions signify doom for the 'Starring Great Britain' initiative.


 The ex-Tory parliamentarian stated: "This quick consequence involves withdrawing the campaign from several of our biggest and most lucrative source markets for incoming tourists."


 'There should be no question that these surprise reductions deal a significant setback, impacting the UK’s capacity to attract international tourists and, importantly, their expenditure.'


 'Visitors from abroad inject tens of billions of pounds into the UK economy, supporting our stores, small enterprises, eateries, and taverns.'


 'Thus, cutting down our budget allocated specifically for drawing in those exact visitors is akin to what a previous chancellor mentioned—sending your opening batsmen to bat with their cricket bats snapped in two.'


 Yesterday he informed the Mail on Sunday, "The £8 million allocated from January to March covered only one quarter of the total budget intended for an annual campaign across five crucial market segments."


 We will now scale back the markets we invest in, thereby reaching significantly fewer people, and limit our spending for the entire year to just what we allocated in one quarter of last year.


 Mr de Bois previously applied for reappointment as the chairman of the British Tourist Authority, known as VisitBritain, where he has been serving since 2022.


 However, the Minister for Creative Industries, Arts, and Tourism, Sir Chris Bryant, has stated unequivocally that he won’t be serving a second term.

<img data-document-id="cms/api/amp/image/AA1Cn6uT" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1Cn6uT.jpg"/>
<img data-document-id="cms/api/amp/image/AA1CmXWe" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmXWe.jpg"/>

 If the position opens up by late October, it seems probable that a new chairman with ties to the Labour Party will be chosen.


 He stated, "My intention was to continue the efforts we've undertaken to foster growth within our country’s remarkable tourism industry. However, I felt let down by the minister's choice not to grant me another term; nonetheless, that decision falls squarely within their rights."


 What matters most to me is providing VisitBritain with the resources needed to achieve its expansion goals, and I will dedicate my remaining time to ensuring this success.


 The analysis indicates that if tourism to the UK were increasing at the same rate as in Western Europe, the sector would generate an extra £4.4 billion annually by 2030.


 A representative from VisitBritain stated: "These reductions occur when our projections indicate that the UK is beginning to falter in its international competitiveness as a tourist destination, compared not only globally but also against key Western European counterparts."

Read more

UK's International Promotional Agency Faces 40% Budget Cut in Singapore (English)

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain — the national tourism board tasked with promoting the UK internationally — has undergone its budget reduced by two-fifths effective immediately. Last week, ministers informed the or…

UK's Global Promotion Agency Faces 40% Budget Cut

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain - the national tourism agency responsible for promoting the UK globally - has had its
 budget
 slashed by two-fifths with immediate effect.


 Ministers told the organisation last week its annual budget was being cut with immediate effect from £18m to £10.5m for the year.


 At the same time, the government ordered VisitBritain to meet a tough new target of 50 million visitors to the UK by 2030, up from the previous target of 30 million.


 Nick de Bois, chair of VisitBritain, was also told he is to lose his job.


 Critics point out that tourism is key to economic growth - which Chancellor
 Rachel Reeves
 says is the government's top priority.


 The government moves mean an ambitious new TV campaign, a four-minute cinematic romp through TV shows and blockbuster films set in the UK, is likely to be axed.


 Unveiled to much fanfare in January, it includes scenes from
 James Bond
 , Paddington and Notting Hill as well
 Bridgerton
 ,
 House of the Dragon
 and Succession, which filmed Logan Roy's birthday party at Duns Castle in the Scottish Borders.

<img data-document-id="cms/api/amp/image/AA1Cn1Sz" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1Cn1Sz.jpg"/>
<img data-document-id="cms/api/amp/image/AA1CmY2p" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1CmY2p.jpg"/>

 Visit Britain spent £8m of its budget on broadcasting the advert in five markets between January and March of this year - the USA, France, Germany, The UAE and Australia.


 Research shows that nine out of ten potential visitors from those regions, most of whom come from the US, come to the UK with the intention of visiting film and TV locations during their trip.


 Mr De Bois claims that the budget cuts spell disaster for the 'Starring Great Britain' campaign.


 The former Tory MP said: 'The immediate impact means pulling the campaign from some of our largest and most valuable inbound visitor markets.


 'Be in no doubt these unexpected cuts are a huge blow, affecting the UK's ability to compete for international visitors and, critically, their spending.


 'International visitors spend tens of billions of pounds in the UK, in our shops, our small businesses, our restaurants and pubs.


 'So, to take an axe to our budget that is spent directly on attracting those very visitors is, as a former chancellor once said, like sending your opening batsmen to the crease with their bats broken in half.'


 He told the Mail on Sunday last night: 'That £8million from January to March was for just one quarter of what was planned as an annual campaign in five different key markets.


 'We will now reduce the markets we spend in, so reach far fewer people, and only spend over a whole year what we spent in one quarter last year.'


 Mr de Bois had formerly sought reappointment as chair of the British Tourist Authority, which trades as Visit Britain, a position he has held since 2022.


 But the Minister for Creative Industries, Arts and Tourism, Sir Chris Bryant, has made it clear that he will not get a second term.

<img data-document-id="cms/api/amp/image/AA1Cn97T" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1Cn97T.jpg"/>
<img data-document-id="cms/api/amp/image/AA1Cn97U" data-reference="image" src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1Cn97U.jpg"/>

 When the job comes up at the end of October, it appears likely a new chair with links to the Labour Party will be appointed.


 He said: 'I was looking to continuing the work we have in hand to help grow this amazing tourism sector we have in Britain so I was disappointed with the ministers decision not to approve a second term, but that is his right and his choice.


 What matters most to me is providing VisitBritain with the resources needed to achieve its expansion goals, and I will dedicate my remaining time to ensuring this success.


 The analysis indicates that if tourism to the UK were increasing at the same rate as in Western Europe, the sector would generate an extra £4.4 billion annually by 2030.


 A representative from VisitBritain stated: "These reductions occur when our projections indicate that the UK is beginning to fall behind internationally as a tourist destination, both on a global scale and compared to key Western European competitors."

Read more

UK's Global Promotion Agency Faces 40% Budget Cut

DIWIDA.NEWS budgets, economics, government, news, uk economy

VisitBritain - the national tourism agency responsible for promoting the UK globally - has had its budget slashed by two-fifths with immediate effect. Ministers told the organisation last week it…