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The unveiling of Woo Mi-ryeong, who serves as the CEO of the British handmade cosmetics brand Rush Korea, is set to take place.

In Episode 8 of tvN STORY’s "10 Billion Breakfast," airing at 8 PM on the 10th, we'll meet Woo Mi-ryeong, who runs a bespoke cosmetic company that has become popular among the MZ demographic due to its vibrant handcrafted products and dynamic staff. Beginning her journey in 2002 with just five workers and a small office in South Korea when she was 29 years old, this episode chronicles how she built an impressive enterprise boasting 72 outlets across the country, employing over 500 people, and generating annual revenues of approximately 120 billion won.

Initially, CEO Woo Mi-ryeong presents her Seocho-dong residence filled with vibrant decorations and delightful aromas reminiscent of a retail space. She adds particularly, “Each time we welcomed a new family member, the home underwent renovations to accommodate another bedroom.” This statement accompanies an episode revealing that she has five children, which astonishes both Doctor Oh Eun-young and actor Lee Yi-kyung. Doctor Oh Eun-young expresses deep empathy for the hectic mornings faced by Woo Mi-ryeong, a professional woman balancing work responsibilities with waking up early each day to manage her numerous offspring’s schedules.

The show highlights the everyday life filled with affection and intrigue within a family setting. It covers everything from the distinctive household environment of a big family consisting of seven individuals—featuring an array of peculiar items like five fridges and a never-sleeping washer—to effective ways of communicating with kids. The driving force behind all these interactions is CEO Woo Mi-ryeong’s vibrant spirit. On top of that, today promises surprises as three offspring will unveil their personal thoughts regarding Mom and CEO Woo Mi-ryeong, heightening everyone's anticipation.

The fearless approach of CEO Woo Mi-ryeong, known affectionately by her moniker ‘Bohemian,’ garners significant interest. This 29-year-old leader, lacking both funds and an established business at first, was instrumental in outmaneuvering major corporations to secure the South Korean distribution rights for renowned British handcrafted cosmetic labels. It’s recounted that she captivated corporate heads through her exceptional dedication and zeal, presenting meticulously tailored pitch documents that perfectly encapsulated the essence of these brands, thus leaving everyone deeply impressed.

This work reveals the secrets behind achieving annual sales worth 120 billion won, beginning from a modest storefront with an initial investment of 50 million won and spanning across 16 pyeongs. The book delves into the distinctive hiring tactics employed to elevate Myeong-dong’s shop to become the leading revenue generator amongst over 900 global outlets. Additionally, it outlines the innovative marketing approach that enabled them to secure 100 billion won in sales amidst the challenging times brought about by the pandemic. Furthermore, it recounts the critical junctures where the founder faced financial strain due to unpaid stock purchases at their main office, along with significant backlogs of merchandise. Despite these hardships, it highlights how valuable relationships helped sustain perseverance through more than ten stagnant years.

star77@Diwida |

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