The official release of Reese's PB&J Big Cups is happening now.
If you're a fan of peanut butter and jelly, here’s the recent update from Reese’s is sure to make your mouth water.
Following their April Fool's prank that tricked enthusiasts with a false claim about entering the sandwich market, the renowned peanut butter and chocolate company—which produces over 160 million pounds of peanut butter annually—revealed today that they would be launching Reese’s PB&J Big Cups.
"Experience all the things you adore about peanut butter and jelly sandwiches combined with chocolate—all now in a single Reese’s cup," stated the brand in an email. "We know our fans have always wished for this perfect blend of PB&J meets Reese’s, so naturally, we brought it into existence. We also added some extra enjoyment throughout the process.”
The Reese's PB&J Big Cups are available in both strawberry and grape varieties, all enveloped in the iconic combination of chocolate and peanut butter from the brand, offering an innovative take on this beloved classic flavor pairing.
Reese's embodies the spirit of enjoyment,” stated Melissa Blette, senior brand manager for Reese’s, in a written statement provided to the press. “Suggesting we might 'venture into the sandwich market' served as an amusing method to generate discussion. Southern Living Serious as it may sound, this was clearly our next best step forward. The combination of PB&J is legendary, and adding Reese’s just seemed like the perfect addition — thus, we made it happen!
Eager to try some of these delicious treats? Hurry up—the PB&J Big Cups are currently stocked at stores across the country in standard, king, and mini multi-packs, but act fast as this offer won’t last forever.
Related: Reese's Has Just Revealed a Distinctly Southern New Flavored Treat Set to Launch Next Month
Read the initial article on Southern Living