PRNewswire
Mumbai (Maharashtra), India, April 1: Lakme Fashion Week has traditionally showcased groundbreaking fashion and daring beauty looks. However, this time around, it was all about skincare, particularly sun protection factor (SPF). The Lakme Sunstopper Show introduced an innovative approach to the catwalk, demonstrating that the most sought-after addition for summer isn’t a standout ensemble—it’s SPF.
And nobody exemplified this spirit more effectively than India's international sensation and Bollywood's rising superstar, Ishaan Khatter After delivering outstanding performances in "The Perfect Couple" and "A Suitable Boy," he is poised to conquer the globe with his eagerly awaited new series, "The Royals." Ishaan made a striking debut by interrupting a fashion show unexpectedly—pausing midway through the walk to apply Lakmé’s latest SPF lotion, seamlessly transforming sun protection into a bold gesture. This lighthearted yet spontaneous act ignited excitement among the audience, demonstrating that using sunscreen can be both fun and authoritative.
Enhancing the sun-kissed allure, Saaksha & Kinni’s line—drawing inspiration from the Adalaj Stepwell in Gujarat—paid an exquisite homage to traditional artistry combined with contemporary flair. The designs featured fluid outlines, striking patterns, and warm tones of amber, gold, and sandy stone, capturing the essence of sunlight while promoting optimal sun safety.
The event featured actor and creative director Ayesha Kanga, body-positive influencer Sakshi Sindhwani, renowned OTT actress Aisha Ahmed, Big Boss contestant Chum Darang, and prominent South Indian content creator Rida Tharana strutting down the catwalk. They introduced the latest beauty essential—sunscreen—to the realm of high fashion.
THE MOST FASHIONABLE PROTECTION FOR THE SEASON: SUNSCREEN, YET STILL STYLISH
At the forefront of London Fashion Week was Lakmé's latest must-have pair: the Mini Sunstick and Dry Matte Fluid SPF 50 PA++++. These products have arrived perfectly timed for the onset of the Indian summer season.
* The Lakme Dry Matte Fluid is an innovative SPF lotion that penetrates skin within 5 seconds, offering a matte, sweat-proof look without any white residue—ideal for busy individuals constantly on the go.
* The Lakme Mini Sunstick ensures easy reapplication of SPF—without any mess or hassle, providing perfect sun protection whenever and wherever needed.
As the fashion world discusses the latest must-have beauty products, this season’s essential accessory isn’t a particular cut of clothing, piece of jewelry, or handbag—it’s undoubtedly SPF. Alongside two newly launched sunscreens, Lakmé’s range features various types including mattes and gels, as well as hybrid versions enriched with hyaluronic acid and vitamin C.
THE SUNSCREEN SOIREE: THE HOTTEST AFTER-PARTY CELEBRATION
Past the catwalk, festivities moved to the Lakme Suncare Party, drawing together the city’s most stylish fashion enthusiasts and beauty aficionados for an engaging event centered around SPF as the core element connecting beauty, technology, and style. The concept was straightforward: selecting sunscreens tailored to individual skin types using Lakmé's cutting-edge creation—the Lumi AI Sun Expert Booth—which assists customers in identifying the ideal sunscreen based on their specific skin needs and concerns.
* Ishaan assumed control of the Suncare Party, carrying forward his trademark "sun moment" with a fun twist: he invited attendees to participate in a Sunstick Speed Challenge—see how swiftly they could apply their sunscreen perfectly.
* Lumi AI Sun Expert Booth – Visitors found their ideal SPF using Lakme’s AI-driven skincare assessment, enabling them to select the appropriate sunscreen for their skin type. This initiative was developed in collaboration with Google.
* SPF & Snap Zone – An exclusive photography area where influencers snapped pictures of themselves showcasing their radiant tans, emphasizing that sunscreen isn’t merely about skin care—it’s also a style essential.
* The Afterglow Booth – An energetic display featuring the Dry Matte Fluid and Mini Sunstick, illustrating how sunscreen can be trendy, sophisticated, and utterly seamless.
* The Summer Closet by Myntra – Enhancing the summertime feel, Myntra put together a fashionable range of accessories to round out your perfect sun-safe outfit.
LAKME FASHION WEEK IS DOMINATED BY SKINCARE MEDIATEK صند
For many years, Lakme Fashion Week has focused on striking outfits and vibrant cosmetics, but this season, skincare took center stage. Sun Protection Factor (SPF) was not only crucial behind the scenes—it also emerged as the most sought-after trend on the catwalk, with trendy individuals showcasing it as an indispensable accessory for summertime.
Pratik Ved, Vice President of Skincare at HUL, stated:
During this season, we turned SPF into the most sought-after accessory at London Fashion Week. Through events like the Lakeme Sunstopper Show and the Suncare Party, we transformed sunscreens into an essential item—effortless, stylish, and part of everybody’s everyday regimen.
Saaksha & Kinni added:
Confidence is key in fashion, as it is in excellent skincare. Inspired by the enduring strength of the Adalaj Stepwell, our range honors the joy of soaking up the sun while maintaining protection. Collaborating with Lakme Sun Expert, we aimed to transform SPF from merely practical into an emblematic choice.
With Ishaan Khatter 's unexpected sun moment, a runway filled with unstoppable energy, and the coolest SPF drop of the season, the Lakme Sunstopper Show & Suncare Party proved that when it comes to owning the sun, nothing shines brighter than confidence, style, and SPF.
About Lakme:
India’s premier beauty authority, Lakme, consistently pushes boundaries to introduce an array of high-performing, animal-friendly skin care and cosmetic products. By merging advanced global technologies with extensive knowledge rooted in Indian aesthetics, Lakme has led the way for more than five decades. Beyond offering top-tier skin care and make-up solutions, the brand reinforces its dedication to beauty via its connection to Lakme Fashion Week, India's biggest fashion showcase where beauty, style, and creativity converge.
To discover Lakme Sun Expert's newest developments, check out their official website. website or follow @LakmeIndia on social media platforms.
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