Waje, the singer and songwriter, has imparted significant wisdom gained from her musical journey, warning that mere talent is not enough to achieve success.
At Funke Akindele’s Creative Blueprint Masterclass, Waje highlighted the significance of understanding business aspects within the music sector.
Waje acknowledged that she first thought her singing ability alone would ensure success, however, she quickly realized how essential it was to grasp the business aspects as well.
She mentioned that musicians should see their music as a commodity and their listeners as a target demographic.
Waje advised musicians to adjust to the changing musical environment, emphasizing that artistic talent needs to be matched with business savvy.
She recommended concentrating on branding, engaging with your audience, and ensuring long-term financial stability to establish a enduring career.
Waje mentioned, "Initially, when I began my journey as an artist, I genuinely believed that my vocal talent alone would suffice. However, practical experiences showed me that there were numerous additional skills I needed to acquire. Within the music industry, your musical creations serve as your merchandise, whereas your listeners form your consumer base. Failing to adopt a structured business strategy might result in missed financial gains and lost chances."
The world has evolved, along with the methods through which people enjoy music. For artists today, depending only on natural ability isn’t sufficient; one must also grasp and interact with the commercial aspects of the industry. Essentially, you are your own brand—so what strategies are you employing to grow this and secure earnings?
You need to ensure that you're meticulously taking care of every detail related to your brand and the people who make up your audience.
“How sustainable is music, despite its greatness? Recognize that while you're being creative, you should also be a savvy creator—consider investing in other areas.”
Provided by SyndiGate Media Inc. Syndigate.info ).