PRNewswire
Mumbai (Maharashtra), [India], March 28: Indian weddings have always been an important cultural practice in India, known not only for their opulence but also for the extensive rituals spread over multiple days. Historically, these events were often seen as displays of extravagance and affluence. However, in 2024, Prime Minister Narendra Modi shifted his focus towards them. destination weddings and also attracted Non-Resident Indians along with wealthy locals who often take their wedding processions overseas, encouraging them to consider discovering new destinations within India instead destination weddings .
Parthip Thyagarajan, CEO of , notes that these statements have drawn greater focus to the multi-crore wedding industry. Many are now closely examining its significant economic implications, something that previously might have been dismissed as mere 'fluff'. WeddingSutra.com . "The 'Wed in India' movement It goes beyond mere logistics. This trend reflects a larger movement spurred by governmental programs aimed at boosting local travel. Additionally, it taps into a stronger wish for partners to rediscover traditions and their ancestral connections,” he explains.
While weddings can occur throughout the year, the height of the wedding season typically concludes around late February or early March annually. Following this peak period, high-end wedding planners and influencers often see a lull until the next busy season begins. WeddingSutra The network discusses the evolution of the market and the emerging opportunities on the horizon.
Rajasthan, Goa, and Kerala have consistently topped the list, but several Indian destinations that were not on people’s radars a decade ago—such as Mahabalipuram and Pondicherry in Tamil Nadu, and Dehradun in Uttarakhand—are now prominent examples. These places have surfed the crest of this trend effectively. destination weddings "To draw couples from various states and different cultural backgrounds,” says Neha Seth Arora, co-founder of Saffron String. “Places such as Kashmir, Hampi, and the Rann of Kutch provide not just aesthetic appeal but also immersive experiences. It’s essential for hotel groups and tourism authorities to collaborate with wedding organizers and experience creators to showcase these locations to an international audience,” she concludes.
Design Professionals Join the Trend
Previously, much of our work entailed mimicking international trends, frequently using imported materials. Nowadays, we source everything from local sources," explains Chetan Chouhan from Mokshiva Wedding & Events.
"The collaboration with skilled artisans hasn’t just enhanced our creations; it’s also opened up new possibilities for various communities. Witnessing guests appreciate a locally painted fresco and discovering it was crafted by an indigenous artist brings another dimension to the festivities," explains Aakash Doshi, Founder of Zesst Events & Weddings.
Exploring Photography From a Fresh Perspective
Photographers are also discovering new sources of creativity. According to Rajesh Satankar, co-founder of Knotting Bells, "While Indian weddings have traditionally been colorful, they are now becoming more personalized as well." He adds, "One assignment I particularly enjoyed was a wedding in Rajasthan where the couple wished to showcase their love for nature through our photographs. We captured portraits against a backdrop of a mustard field during sunrise, resulting in images that seemed eternal."
"Today, we go beyond merely recording events; instead, we create visual narratives that emphasize the splendor of Indian heritage and scenery. Each shot presents a chance to spotlight both the couple and the location where they decided to commemorate their marriage," explains Megha Israni from Israni Photography.
Job Openings and Female Entrepreneurs in Wedding Planning
Honoring customs and exploring fresh, dynamic destinations ultimately leads to increased spending in popular spots for weddings. As Chetan Chouhan points out, "Each wedding creates jobs for numerous individuals, including catering staff, floral designers, local performers, and transport service providers."
In Weddings by Ekta Saigal Lulla, she emphasizes the notable role of female entrepreneurs in the wedding sector. She observes, “Whether they're local craftspeople or henna experts, makeup specialists, clothing and decoration designers, women are the cornerstone of this field.”
The India Story
Anvi Thaker from The Creative Company notes, "There is an inclination to incorporate 'The India Story' across all aspects—be it interactive elements such as ittar counters, block printing, and bangle-making sessions during mehndi ceremonies, or even mandap decorations and region-specific Indian cuisine at various events."
Abhirath Shah of ANS Weddings who recently organised a magnificent wedding in Vrindavan, states, "When you get married in India, your wedding isn't just another event. It becomes a living tapestry of tradition, love, and culture. Guests leave not just with memories but with a piece of India woven into their experience."
Vithika Agarwal from Bengaluru-based Divya Vithika Wedding Planners shares her insights on how destination weddings The events she arranges throughout South India often collaborate with nearby enterprises to provide visitors with distinctive experiences. “During a recent festivity in Coorg, we hosted a coffee-tasting event at a local farm. As wedding favors, attendees received personalized coffee mixes.”
Concludes Abhirath Shah: "The 'Wed in India' movement Not only has it highlighted the allure of various Indian locations, but it has also reinforced India’s position as an international epicenter for luxury and festivity. This demonstrates that when it pertains to weddings, India provides more than just settings; it delivers experiences steeped in tradition while exuding contemporary elegance.
About WeddingSutra
Founded in 2000, WeddingSutra.com acts as the definitive resource for couples and their families, linking them with premier wedding planners, caterers, entertainment providers, photographers, makeup artists, decor designers, and many others, to craft extraordinarily memorable weddings.
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