Its purpose is to minimize confusion caused by unauthorized listings.
South Korean skincare brand Anua Amazon has introduced this offering in Germany, Australia, the UK, and the UAE, thereby boosting its international growth and reinforcing its market presence. growing K-beauty market.
Owned by The Founders, Inc., this brand is capitalizing on significant traction gained from operations in Amazon US and Japan. Anua expanded into the UK in January, followed by the UAE in February, with recent additions of Germany and Australia.
Anua can also be purchased offline at Ulta Beauty stores in the United States and Boots locations in the UK.
The launch of Amazon aims to provide genuine items directly to customers, thereby minimizing the confusion caused by unauthorized listings.
Since its launch in 2019, Anua has experienced more than 200% yearly growth. During Amazon Prime Day 2023, the brand witnessed a significant increase of 537% in sales, followed by an impressive rise of 800% on Black Friday.