Obiba Sly Collins
The well-known Ghanaian highlife artist, composer, and producer Obiba Sly Collins has suggested that those involved in the music industry should foster a love for the highlife style to encourage more performers to take up this genre.
He stated that highlife music ought to be deliberately promoted by all parties involved, including music enthusiasts, emphasizing that the greater our efforts in this regard, the more appealing it will become to young audiences.
Although numerous methods can be employed to advance highlife, many artists will keep pursuing this genre, as stated by Obiba Sly Collins in a recent exclusive interview with the Daily Guide Network (DGN) regarding the conservation of highlife music.
Nevertheless, he offered several suggestions on how to endorse and boost highlife music within Ghana and across wider regions.
He mentioned that supporting and popularizing highlife music, a genre uniquely from Ghana, can help cultivate a sense of national identity.
As he stated, "Highlife is a national treasure. It represents our legacy. This musical style brings us together as a community. Now is the moment for us to discover methods to support the ongoing growth, enhancement, dissemination, and protection of this distinctive artistic expression of our nation."
He said that Ghanaian highlife music is an exquisite genre that, with proper promotion, could achieve global acclaim and boost the music industry.
Obiba Sly Collins highlighted that one of the causes for the waning popularity of highlife is the insufficient collective initiative taken by those involved in the Ghanaian music sector to support the genre.
"Ghana needs to firmly support highlife music, enhance it, and expand its reach," he suggested.
Sly Collins, known for several love and peace tunes, stated that it was about time highlife received recognition and was officially established as a national artistic treasure and heritage.
He pointed out that each nation boasts its distinct musical style, questioning why we must overlook highlife and instead pursue other types such as Afrobeat, Dancehall, and more. He lamented that it’s unfortunate how our radio stations are promoting these alternative genres, marking a significant departure from what should be encouraged.
Obiba Sly Collins is ready to reclaim dominance in the highlife music scene this year with his latest singles, now available for download and streaming across all digital platforms.
‘Let’s Come Together’, one of Sly Collins’ songs, has been ranked as a top production by a section of music industry professionals who have had the chance to hear it.
His supporters have reacted favorably to the song’s powerful message, striking a profound chord within them.
The track is poised to elevate the standards of Ghanaian highlife music as it achieves global recognition.
Obiba Sly Collins, a musician with more than four decades of experience whose presence needs no explanation in the Ghanaian music industry, is part of an elite circle of highlife artists dedicated to elevating the highlife genre.
He is ready to put out additional highlife tracks to maintain his standing in the music industry.
By George Clifford Owusu
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