BusinessWire India
Mumbai (Maharashtra), India, March 24: Joy Personal Care , the locally developed personal care brand affiliated with RSH Global, has launched a new advertising initiative. Joy Lemon Facewash , featuring Bollywood icon Shah Rukh Khan alongside Sanya Malhotra Infused with lemon essence, this facial wash powerfully removes dullness and thoroughly purifies your skin, becoming a crucial component of every skincare regimen. Featuring Active Fruit Extracts, it revitalizes your complexion, resulting in a more invigorated and radiant appearance.
The lighthearted commercial features an enjoyable interaction between Shah Rukh Khan and Sanya Malhotra . As Sanya lounges with a facial mask on her face, SRK walks in, appearing puzzled. Teasingly, Sanya recreates his trademark arms-wide-open pose and mentions that she’s using it for a more radiant appearance. Smiling, SRK reveals Joy Lemon Facewash As the premier skincare option, this product features Active Fruit Boosters along with finely ground lemon micro beads and is free of strong chemicals. It effectively removes dirt, revitalizes your complexion, and boosts radiance—essential for every beauty regimen. The commercial concludes with SRK’s trademark charisma, underscoring Joy's commitment to --Beauty Naturally.
The movie will receive additional promotion through multiple media outlets including TV, YouTube, social media, and other digital platforms.
When discussing the release of the TV commercial, Sunil Agarwal, who co-founded and chairs the company, commented: Joy Personal Care (RSH Global), stated, " Joy Lemon Facewash Our premier summertime offering, tailored specifically for India's erratic tropical weather, addresses the difficulties posed by humid summers. During these times, excessive perspiration can lead to blocked pores and lackluster skin. This plant-derived facial wash offers a mild but efficient answer—thoroughly cleansing your skin without leaving it parched. Shah Rukh Khan and Sanya Malhotra gathering once more, our initiative seeks to connect with a broad spectrum of people, highlighting the effectiveness and daily significance of Joy Lemon Facewash In a summertime skincare regimen.
Regarding the new campaign, Poulomi Roy, who serves as the Chief Marketing Officer, commented: Joy Personal Care (RSH Global) added, "We are thrilled to welcome Shah Rukh Khan and Sanya Malhotra back for our latest Joy Lemon Facewash TV commercial. With rising temperatures and increased sun exposure, common skin issues such as acne, uneven complexion, blemishes, and lackluster appearance tend to worsen. This advertisement tackles these problems head-on while demonstrating how effective our product can be for safeguarding and moisturizing the skin. Collaborating with prominent figures helps us expand our viewer base and bolster our brand’s standing within the skincare market.”
Shah Rukh Khan commented about the partnership, “I’m excited to keep working with Joy Face Wash. Taking care of your skin is particularly important during summertime, and Joy’s natural products efficiently tackle everyday skincare issues. Their emphasis on genuine beauty and realistic remedies resonates with me. It’s fantastic to be a part of their progress once more!”
Sanya Malhotra , added, "Working with Shah Rukh Khan again for Joy Personal Care It has been a fantastic journey. Joy's Lemon Facewash is ideal for summertime as it helps minimize dullness and tan. I am thrilled to be involved in this campaign and to share its message with others."
Joy Personal Care is dedicated to honoring natural beauty without endorsing unattainable ideals. Nourished, healthy skin requires consistent attention, and Joy Lemon Facewash is crafted to achieve exactly that. Enriched with natural components, it aids in eliminating impurities, reducing dullness, and minimizing breakouts—paving the way for your skin’s path to vitality and renewal.
Link to the TVC https://www.youtube.com/watch?v=KLekmh3SC8Y
(ADVERTORIAL DISCLOSURE: The aforementioned press release has been supplied by BusinessWire India ANI will not bear any responsibility for the content thereof).