The gathering assembled tourism authorities, sector specialists, along with delegates from hotels and air transportation firms, all converging on a common objective to advocate for Africa as an attractive and formidable travel spot. Additionally, the seminar highlighted Morocco’s pivotal position as a key node and catalyst in propelling this change forward.
The ONMT is currently focused on enhancing air links, drawing additional global tourists, and upgrading the entire travel journey. The organization's approach hinges on several mainstays such as ease of access, the wide array of Moroccan tourist attractions, and the increasing number of worldwide hotel chains establishing themselves within the nation.
As part of their continuous initiatives, the ONMT aimed to enhance the appeal of Morocco’s and Africa’s tourism sectors via better aerial connections, varied tourist draws, and superior guest encounters.
The attendees shared top-notch strategies and looked into chances for teamwork designed to bring new life to tourism throughout the continent. The talks, guided by specialists from within and outside the country, centered around key topics including building up infrastructures, using digital advancements in tourism, and encouraging eco-friendly and ethical trips across Africa.
The ONMT mentioned that the workshop was designed to broaden internal African air connections, create shared promotional tactics, and encourage cooperation between various players in the tourism sector with the aim of presenting Africa as a cohesive and strong player in the international travel market.
The gathering ended with several suggestions aimed at enhancing collaboration between African countries, increasing the region’s profile as an attractive tourist spot, and encouraging eco-friendly approaches in the industry.
At present, tourism accounts for 7.3% of Morocco’s GDP, with earnings from this sector totaling $11.25 billion. The nation serves as an example of successful tourism growth in Africa due to factors such as its advantageous geographical position, increasing flight connections, and a varied array of tourist attractions—from historical sites to coastal holiday destinations.