In New Delhi [India], as reported on ANI on April 30th, this year’s Akshaya Tritiya—a significant date in the Hindu lunar calendar when purchasing gold is traditionally encouraged—saw subdued interest in the valuable metal. Experts and jewelers suggest that the primary reason was the elevated cost of gold. According to publicly accessible information, the price levels internationally were notably higher. gold prices roses grew at an unparalleled rate in 2025, increasing by more than 20 percent. In the last year, their value has climbed approximately 40 percent.
Experts suggest that potential purchasers are avoiding buying gold jewelry or investing in the metal due to an unforeseen increase in prices during this year’s Akshaya Tritiya. Traditionally, many people schedule their purchases of valuable metals like gold and silver around this significant occasion each year.
Gold prices are reaching record levels both in India and globally, driven by their status as a safe haven during current trade instabilities. The uncertainty around President Trump’s retaliatory tariff plans and the resulting countervailing tariffs has further bolstered this trend internationally. gold prices , which have been migrating northward for quite some time now.
The World Gold Council reports that India’s gold demand for the initial three months of 2025 was recorded at 118.1 metric tons, marking a significant decrease of 15 percent compared to the 139 metric tons observed during the corresponding quarter of the previous year.
Manoj Kumar Jain, who works as a commodity research analyst at Prithvi Finmart, commented, "During this Akshaya Tritiya, the demand for gold has been sluggish, likely because of elevated prices. The current demand is roughly 25 percent less compared to last year. Most consumers find gold unaffordable. Additionally, individuals are more inclined towards swapping their old gold for new pieces instead of purchasing new ones outright."
Paraphrased version: Hareesh V, who leads commodities at Geojit Investments Ltd., echoed this view stating that due to the extraordinary surge recently observed, individuals are progressively choosing gold Exchange-Traded Funds (ETFs) and digital currencies. gold prices .
On Wednesday, coinciding with Akshaya Tritiya, gold prices Gold prices have declined in both the exchange and physical markets. On MCX, gold futures were being traded at Rs 94,380 for 10 grams, while in physical outlets they ranged from Rs 95,000 to Rs 96,000 for 10 grams.
Ajay Kedia, who leads the Mumbai-based consulting firm Kedia Advisory, stated, "In the coming year, it would be prudent to purchase gold solely for ritualistic use rather than with an intent to invest, since projected yields are anticipated to decrease to approximately 6-7 percent, aligning with inflation rates."
According to Colin Shah, MD of Kama Jewelry, "With gold prices Recently reaching new peaks, we remain optimistic that consumers may view this period as the ideal opportunity to purchase their preferred jewelry. gold prices are anticipated to experience further growth in the coming months."
The Confederation of All India Traders (CAIT) estimates that around Rs 12,000 crores worth of gold jewelry and associated products were sold nationwide during Akshaya Tritiya. (ANI)