The enchanting term is Öhlins.
Isn't there something particularly commendable about a deliciously performant middleweight motorcycle? Of course, it's the superbikes and CVO Those that attract attention from both motorcycle enthusiasts and people who do not ride, equally. On the other hand, your local area might see smaller displacement bikes (along with maxi-scooters) as the go-to choice for daily use.
However, when it comes to middleweight motorcycles? These models offer an ideal mix of enjoyment and functionality, perfectly embodying the idea of "find yourself a motorcycle capable of doing both." Especially in countries such as the United States, which favor highways; here, small-sized bikes often lack practicality beyond urban settings. Yet, these middleweights readily take up this challenge with enthusiasm.
Sufficient power to accomplish your desired tasks without being excessive, making them ideal for versatile use rather than just racing. Many models strike this balance perfectly, providing reliability, joy, and versatility. The Aprilia RS 660 is an excellent example. I often spot one around town; I’m quite certain the owner uses it frequently for various everyday needs such as commuting to work, running errands, and more.
And do you know what? It would lead to such A grin appears when you think about performing such tasks. Particularly with that distinct Acid Gold design, which I often spot around town. This makes it even better news that Aprilia isn’t just reintroducing the RS 660 to U.S. dealerships for 2025 but is also enhancing it significantly. Take a moment to admire this stunning new 2025 Aprilia RS 660 Factory model.

If you're acquainted with Aprilia’s factory motorcycles, you wouldn’t be shocked to hear that the RS 660 Factory comes equipped not only with sleek new aesthetics but also boasts an impressive feature: a brand-new fully adjustable Öhlins suspension sourced directly from Noale. Can you imagine having this on a bike of such size? It excites me quite a bit!
Eagle-eyed viewers may also notice that the RS 660 Factory pictured above also has a new, full-color instrument cluster. This is an upgrade it shares with the regular RS 660 for 2025, along with new aerodynamic winglets, as well as a new engine tuning (to meet Euro 5+ requirements) that outputs a claimed 105 horsepower. Remember too, this bike weighs just 403 pounds at the curb.
Shiny new 2025 bikes also get shiny new 2025 colors. In this case, the RS 660 will be available in your choice of Blue Marlin or Venom Yellow, while the RS 660 Factory will come in the color and graphics you see above. (Honestly, does it need anything else? Maybe a gold frame, IDK.)

What about pricing? In the US, the 2025 Aprilia RS 660 will carry an MSRP of $11,649. Meanwhile, the 2025 Aprilia RS 660 Factory will carry an MSRP of $13,999.
If you're in Canada, Aprilia is also bringing the 2025 RS 660 to you, too. For our neighbors to the North, the 2025 Aprilia RS 660 will come at a cost of CAD $14,295, while the RS 660 Factory will run you CAD $16,795.
More Aprilia
- Is Aprilia Bringing Back This Legendary Sportbike?
- Holy Heck, Trackhouse Aprilia Showed Off Its Sweet Gulf Oil MotoGP Livery