PTT Oil and Retail Business Plc (OR) is expanding its health and beauty sector with the intention of meeting increasing customer needs by providing experiences that cannot be found when shopping online.
The firm aims to expand the count of its "discovered and discovered" health and beauty stores from their current eight to a total of twelve.
Nattapon Choojitarom, the managing director of OR's fully owned subsidiary OR Health and Wellness, stated that branches are planned to keep expanding, increasing to 50 this upcoming year and aiming for 500 by 2030. This division has been running the operations since June 2024.
He emphasized that the emphasis is on growing physical branches since these locations are essential for clients who like selecting and purchasing items in-store.
"Customers want to touch and experience the smell of skincare products. This is not possible through online shopping," said Mr Nattapon.
Customers can seek guidance from beauty specialists at these locations who will assist them in choosing the most suitable items for their needs, providing recommendations across all brands without bias, as mentioned.
The stores offer a wide range of items from 500 different brands.
Mr. Nattapon mentioned that the found and found outlets provide the added advantage of parking facilities at a gas station.
He mentioned that the outlets are situated within PTT gas station premises instead of shopping centers, avoiding the frequently overfilled parking lots found at the latter locations.
OR Health and Wellness was established and continues to operate using the company-owned, company-operated (COCO) model.
The firm’s collaborators encompass Sugi Holdings, which operates as both a Japanese pharmacy chain and a provider of nanotechnology platforms, along with Olive Young, an operator of health and beauty retail stores based in South Korea.
In the future, the company intends to implement the distributor-owned, distributor-operated (DODO) model. This will enable local investors who have an interest in the healthcare and beauty industry to manage both a Founding Outlet and a DODO store.
Mr. Nattapon stated that stores run under the Dodo concept will make up 80% of all locations in the future, while the remaining outlets will follow the Coco concept.
Provided by Syndigate Media Inc. ( Syndigate.info ).